Coffee-flavored soda is coming!
Many company's are working on various kinds of coffee drinks that can be consumed all day. One that we like a lot are coffee-flavored Kombucha drinks, because they have less sugar - and are healthy for you, unlike soda.
JAB Holdings is a leader in this area, as they own Dr. Pepper (which is #3 in soda;s) and a lot of coffee brand/restaurant chains including Keurig Green Mountain, Peet’s, Stumptown Roasters, Panera, Caribou, Au Bon Pain, Krispy Kreme, Intelligentsia and Jacobs Douwe Egberts.
Cold brew coffees are another form of coffee that is aimed at the afternoon consumer. The soda market will be dominated by large companies; Pepsi makes Starbucks offering, and Coke makes them for Dunkin' Donuts and McDonalds. Stumptown even offers a "Sparkling Cold Brew", which combines two trends into one product.
One thing is for sure - the coffee industry is always innovating, and has a huge array of products to choose from. Consumers like to have choice, so there are benefits - but it would be nice if health were taken more seriously in these new products.